After a very busy week of getting everything in place for our Twitter Buzz Tracker for this years V Festival, we are happy to say it all worked out as we planned! The data we retrieved makes for interesting analysis and we hope to dispel that an artist with less followers may not be able to show the headliners a thing or two.
It turned out that Local Essex boy, Olly Murs, stole the crown for the most buzz achieved on Twitter during this year’s festival. With over 11,000 mentions, Murs beat off competition from the likes of Beyonce and Kings of Leon, to take the top spot on mentions alone.
Beyonce didn’t completely lose out though, generating over 18,000 tweets overall during the 2 day festival that took place in Hylands Park and Western Park last weekend. Other winners and losers from the weekend included:
- Least Buzz – The Heavy clocking just 15 tweets.
- Surprise hit - McFly who appeared 21st on the bill but achieved 8th place in overall buzz
- Hottest new Act – Rudimental – billed 13th on the official festival, but achieved 5th place overall for buzz.
- Well Fought / Close Call - Steve Angello lost out to Calvin Harris by 2% – Harris secured 52% of the buzz during their slot
- Firm Fan Favourite - Olly Murs clocked up 10,728 mentions and a whopping 6,829 re-tweets during the weekend
- Most Tweeted – Beyonce, with over 18,000 tweets talking about Queen B registered.
We summarised this data into a rather snazzy looking info graphic (who doesn’t like an info graphic!) in the hope of making all these numbers a bit easier to consume.
We were able to analyse all the acts performing at the festival and see their Twitter buzz before the festival, during and up to now. Take a look at the numbers related to each acts for total tweets, mentions, hash tags, and retweets here
The V Fest Twitter Tracker will remain live until Friday 23rd August, but should you want to see our interactive line up showing the latest buzz realted to the festival you can do so here. www.vfestbuzz.com Once the site comes down, you can take a look at a small video preview here
The data from this year’s V Festival shows us that in many cases the perceived influence and “hierarchy” of an artist or band that the festival organiser or music industry at large attaches to an act doesn’t reflect what is happening on the ground. Artists like McFly and Olly Murs have clearly shown higher levels of fan social engagement than their billing may suggest. It’s also clear that Rudimental really appear to be the current rising stars. It will be interesting to see if V Festival becomes a springboard for heightened awareness throughout the year.